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6 Simple tips for writing website copy

Writing copy for your website is not actually as easy as it seems. The truth is you are writing for two copywriting“audiences”. The first “audience” is your customer – those who will actually buy from you or use your services.  The second “audience” is the Search Engines – Google, for example – who will rank your website so that your potential customer can find you.

If you need help with your copy and don’t know where to start, or just don’t have the time to write your website copy then our copywriters can help you out.  Just get in touch and we will be able to provide you with a quote for the work.

If you feel confident in writing your own website copy, we have listed below some basic tips that will enable you to think about your message and ensure that you include ‘keywords’ that will enable customers to find your website.

1.What is your customer looking for?

Understand your customer; what do they want and what are their needs.  It is much better that you write simply and to the level of their understanding.  Don’t include jargon (unless, of course, that is what your customer will search for in Google) and explain the benefits to them of using your product or service

2. Keep your paragraphs succinct and relevant

Visitors to your website will take just a few moments to decide whether your website is relevant to them. Try to get the most important information into the first couple of sentences on each page. The rules here indicate the shorter sentences are easier to understand. Use bullet points where possible. Don’t waffle!

3. Keywords – how should I use them?

‘Keywords” are words that your audience will type into a search engine to find your site. So, for example, if you are a Plumber who works in Somerset, the search terms or ‘keywords’ that people might use are ‘Plumber in Wells’, ‘emergency plumber’, ‘boiler servicing Wells’, ‘bathroom fitting Somerset’ so it is important to use the phrases that you think your customer might use in your website copy.

4. Try to include your keywords into your headlines

If nothing else, visitors will scan read headlines and sub-headings to decide whether your website is relevant to them. Ensure that each page has a unique page heading which is relevant to the content on that page. If you need to have large paragraphs of text, break up the paragraphs with sub-headings.

5.Never, never cut and paste copy from somewhere else on the web!

Your website copy should be yours. If appropriate, it should include some of your personality. Google takes a dim view of duplicate websites (two websites the same but on different domains) and of duplicate copy.  Copy should be unique, relevant to your customer and updated regularly.

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